It's become known as "The Hindenboxer."
The YouTube clip (above) is the latest entry from U.S. Sen.-hopeful Carly Fiorina (R) who hopes to not just beat her opponents in the GOP primary come June, but also to unseat three-termer Barbara Boxer come November.
Last month, her campaign launched another YouTube video - "Demon Sheep" (below) - which didn't move her poll numbers but did get her millions of view with one of the best examples of viral web video.
Both spots were created by noted ad man Fred Davis (he created an infamous spot during the McCain-Obama contest) and were done on-the-cheap...relatively speaking.
Word is attendees at the California GOP convention were thrilled with a preview of the clip. Democrats' reactions - less pleased.
How it moves the needle for Fiorina is yet to be seen...